Illuminate Your Journey: Heal,Grow & Thrive
Personalized coaching, gentle journaling guides, and a no-judgment community. Designed to help you move through grief, own your story, and step confidently into what’s next.
Meet LaTanya: The Founder & CEO of IYRJ
LaTanya Edenburgs, MA, M.Ed., is a transformative force in the world of personal growth and mental wellness. Known as the Visionheiress of Empowerment, Success, and Longevity, she has devoted over 25 years to helping others illuminate their inner strength, reframe adversity, and reclaim purpose-driven lives. Her life’s mission is rooted in guiding individuals beyond surface-level solutions to achieve long-lasting healing and emotional freedom.
- Forbes Entrepreneur of Impact 2025 Nominee
- Executive Contributor to Brainz Magazine
- Featured in Infinite Core Living Magazine & Double Crossover Magazine
- Honored Member of P.O.W.E.R. Women of Distinction
Empowering you to launch and lead withpurpose
We provide the tools, coaching, and heart-centered guidance to help you grow with confidence and clarity. Together, we’ll build something meaningful — rooted in purpose, impact, and sustainability.
Empower your journey with heart-led services
I offer soulful support through coaching, speaking, writing, and healing experiences. Whether you’re navigating grief, seeking emotional clarity, or simply rediscovering yourself—these services are here to guide you through each step of the way.
At IYRJ, we believe in showing up
fully, authentically, and with intention. Whether it’s in a coaching session, workshop, or retreat, the energy we bring is real, compassionate, and rooted in connection. This moment captured here is more than just a photo—it’s a reflection of what we do every day:
- listen, support, uplift, and
- walk alongside others on their healing journey.
Recognized. Featured. Empowered.
I’m honored to have been featured in platforms like Forbes 2025 Entrepreneur of Impact, Double Crossover Magazine, FabOver40, Infinite Core Living, and more. These moments have allowed me to share my heart, my mission, and the work I do to help others heal and grow.
From magazine features to podcast interviews and community events, every opportunity has been a reminder that this journey matters — not just for me, but for those I’m called to serve.
for readers
Book Release & Journals
Our collection of heartfelt books and guided journals designed to help readers navigate life’s challenges, embrace healing, and find renewed strength.
My Heroes New Journey
This heartfelt children’s book helps young readers understand and navigate life’s changes. It encourages children to embrace their emotions and discover the courage to move forward.
Journal 1: Beneath The Silence
To help readers process the early stages of grief, this journal offers 30 days of guided reflection and remembrance, encouraging healing and emotional release after loss.
Journal 2: Between The Silence
To guide readers through the transitional phase of grief, supporting them as they move beyond initial shock and toward renewal.
Journal 3: Beyond the Silence
To guide readers through the transformative phase of grief, helping them integrate their loss into a renewed sense of self, possibility, and purpose.
Years of Experience
Lives Touched Nationwide
Healing Events & Workshops Led
Be Part of Something Inspiring
Join Us at Our Next Event
Join our upcoming events designed to inspire growth, healing, and empowerment.
Coming Soon: Black Children’s Book Week 2026 – Phoenix Metropolitan Celebration
As the Community Visionary Ambassador for Black Children’s Book Week 2026 – Phoenix Metro, I am honored to help shape a powerful week of storytelling, healing, and Black joy for our youth and families.
This year, I’m collaborating with several incredible Black authors from across the Phoenix area to bring you a full week of impactful, family-centered events — from book signings and library storytimes to community read-alouds, fatherhood-focused literacy events, and a “Family Reunion” bus tour finale in Tucson!
Support My Healing & Literacy Mission
I’m on a mission to donate 1 million books worldwide by July 12, 2026. Join me as a partner or sponsor and help spread healing through literacy.
Charity Golf Tournament
Join us for a powerful day on the green during WNBA All-Star Weekend! “Tee Off for Mental Health” is more than just a golf tournament—it’s a movement to shift the conversation around mental wellness while raising critical support for underfunded programs.
10% of proceeds donated to Kicking the Stigma – a local mental health initiative
LaTanya Edenburgs - Born To Talk
You will leave listening to our conversation with a new, empowered understanding of grief, healing, and life transitions. Through my personal journey and coaching wisdom, you will gain clarity on invisible grief-the kind we carry silently when life shifts, dreams change, or we lose parts of ourselves the world doesn't acknowledge. You will also discover the power of transition as transformation. Grief isn't something to get over, but something we grow through.
July 2025 Issue - Infinite Core Living Magazine
Infinite Core Living is a magazine dedicated to amplifying empowered voices, bold truths, and limitless living. It’s more than just a publication—it’s a platform that celebrates resilience, transformation, and authentic storytelling from people who’ve turned challenges into opportunities.
Check The Double Crossover Magazine
Double Crossover Magazine was founded with a simple yet powerful mission: to celebrate stories that inspire change — both on and off the court. Created by WNBA pioneer and community leader Bridget Pettis, Double Crossover shines a light on athletes, coaches, and leaders who use their platforms to uplift others, lead with faith, and build stronger communities.
Finding a New Normal – Free Masterclass
Life doesn’t always go as planned. One day, everything feels familiar, and the next, you’re facing a new reality—whether it’s a career shift, a major life change, or simply feeling stuck in a transition you didn’t see coming. If you’ve been wondering, “Where do I go from here?”—you’re not alone. And this free masterclass is for you!
Taste of the Garden: Spring Event Info & Tickets
The Bridget Pettis Foundation is a registered 501(c)(3) organization dedicated to making a positive impact in our community through Sustainable Gardening, the Art of Sports, Creativity, and Mindfulness, all grounded in faith-based principles.
The BLK Male X Conference 2025!
The BLK Male X Conference was a powerful gathering designed to uplift, connect, and empower Black men through networking, shared experiences, and brotherhood. From inspiring panels to meaningful conversations, the event focused on celebrating culture, supporting Black businesses, and fostering leadership.
Teen Self Love Conference 2K25 Registration
The Teen Self Love Conference was an empowering event designed to help teens build resilience, self-worth, and confidence through the theme “Stronger Minds, Stronger Voices: Empowering Resilient Teens.
How to Get Started.
Four Simple Steps to Your Success
We make it easy for you to start your coaching journey.
Here’s how it works:
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Choose Coaching Services
Pick the program or session that fits your needs and goals best.
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Book Your Appointment
Select a date and time that works for you—quick and hassle-free.
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Confirm Your Payment
Secure your spot with a simple, secure payment process.
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Begin Your Journey
Join your session and take the first step toward real growth and transformation.
Relocating, navigating relationships, launching and branding my own business, processing grief, and being a caregiver—life was moving fast, yet I felt stuck. I found myself no longer on top of things but instead underneath a mountain of tasks with no clear path. As an educator, entrepreneur, and more, I never realized how much I had learned to simply ‘keep going’ without truly healing.
LaTanya’s coaching has been transformative. For each situation I’ve faced, she has helped me see clearly, understand deeply, and heal while embracing my New Normal. Her continued support and guidance have allowed me to shift my mindset, walk through each new journey with grace, and most importantly—begin healing and understanding my why.
LaTanya and her coaching style are amazing—unconventional, deeply intuitive, and powerful. What I love most about working with her is that there’s no judgment, only humble honesty. She creates a space that’s safe, supportive, and genuinely empowering. I am beyond grateful for the clarity, strength, and self-acceptance she’s helped me uncover.
Dr. Talyia Eve Riemer
Doctor
LaTanya Edenburgs was the perfect keynote speaker for our 8th grade promotion ceremony. She brought energy, encouragement, and heartfelt wisdom that truly resonated with our students. Ms. Edenburgs celebrated the accomplishments of our promoting 8th grade class and took the time to recognize the important role of our parents, teachers, and staff in helping students reach this milestone. Her message reminded students that they are the authors of their own stories, and encouraged them to take pride in their journey while looking forward to the exciting opportunities ahead in high school. She spoke about the importance of trying new things, taking care of yourself, and never giving up—even when things get tough. Her words inspired our entire school community, and we are truly grateful to have had her join us for this special celebration.
Lexi Lipsky, M.Ed.
Principal
I recently had the honor of sharing the stage with LaTanya Edenburgs, and the experience was truly unforgettable. If you haven’t had the chance to work with her yet, I don’t know what you’re waiting for! LaTanya is passionate, knowledgeable, and has an incredible gift for reaching deep into your mindset and understanding you instantly. Watching her in action absolutely blew me away. She doesn’t just coach—she transforms lives. If you ever get the chance to spend time with her, I guarantee your life will be changed forever. Don’t miss the opportunity to connect with her and experience your breakthrough.
AD Robertson
Success Coach
Frequently Asked Questions
Curious about how I can support your journey? Here are a few common questions people ask. If you don’t see what you’re looking for, feel free to reach out.
Free Consult Call
During this free consultation, we’ll talk through your goals, challenges, and what kind of support or coaching might be the right fit for you. No pressure—just real conversation and clarity.